One of the fastest growing songs in the world at the time of publishing of this article is Armani White’s ‘Billie Eilish‘ and how it all came together is even more interesting.
Earlier this year, the 25-year old rapper from Philly scored an unconventional hit with the song named after one of world’s brightest pop stars. Before that, Armani was still making solid music but it was a change in strategy top of 2022 that paid dividends for him. ‘Billie Eilish’ has topped 40 million streams on Spotify alone and remains as one of the most used sounds on TikTok even after months of release.
But the journey to this place hasn’t been easy for Armani who has had to experience two house fires, in 2006 and 2020. In the former, he even lost close family members including his cousin who was his best friend. After going through a house fire two years ago, he recorded his Things We Lost in The Fire as a form of audio therapy which helped heal his wounds to some extent. It also made him think of fresh ideas — ‘Billie Eilish’ being one of them.
Armani’s hit came after a lot of hard work and patience. He first had to clear the sample (‘Nothin‘ by N.O.R.E featuring Pharrell and produced by The Neptunes) which he was able to do with industry connects. But then came the more difficult part — Universal said they can’t allow Armani to release the song without Billie Eilish’s clearance on the title of the song. The rapper made full use of his knack at TikTok to catch the popstar’s ear, convincing UMG to eventually green light the record.